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A rather adorable Shar Pei puppy. |
I remember reading an article about supermarkets installing facial recognition
technology at their check-outs so they can determine your gender and
approximate age and so better target products.
I'm not sure if it
ever happened - but I live in deepest darkest rural Devon so if it has, we'll
be the last to get it. Some advantages, then, of living in the ass end of
beyond.
This is how it
works. You pop into Tesco for your weekly fix of Turkey Twizzlers. There is a screen at the till, your face is scanned and the next thing you know you are being bombarded with adverts for poultry-related fast food
products.
I can't get very hot
under the collar over what some people have branded "an invasion of
privacy"because it's already happening on the internet. You look on Amazon for a
gift for your 85-year-old aunt and the next thing you know ads for incontinence pads and anti-wrinkle
cream pop up on every site you visit; like every octogenarian is sitting at
home pissing themselves, worrying about how they're going to pull a toy boy when
they have a face like a Shar Pei puppy's.
Sure as eggs is
eggs, I will never be shown an advert for anything aspirational. No trendy
clothes, designer jewellery, holidays on
Bali and sexy sports cars for me. No, it will be stairlifts, facial hair
removers and gadgets to help you put on your socks.
Worse, I could be
shown gadgets for getting rid of nasal hair, treatments for erectile dysfunction and a book on
How To Pull Birds When You're In Your Eighties because I've been mistaken for an old man.
So you’d better perk
up and look your best every time you pop into the supermarket. No trackie bottoms,
jumper covered in cat hair and mascara smudges under your eyes, not
unless you want WHAT WERE YOU THINKING to flash up on a screen in front of you.
Go to HOME PAGE.
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Yep the internet thing bothered me at first but I just sort of laughed it off. If the government or stores have nothing better to do then keep up with me....have fun! haha.
ReplyDeleteExactly - I can't really hide my gender and age, you only have to look at me! (I'm a very attractive woman of 30, of course.......I wish!)
ReplyDeleteToo late for me then. I've been wearing trackie daks and cat hair to the shops for years now.
ReplyDeleteMe too! Can't be doing with all that make-up etc just to pop to the shops.
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